Green Claiming versus Marketing: Why is Greenwashing no longer an option?

green claiming

With green buzzwords becoming more prevalent in marketing, aware_ looked at the difference between green claiming and greenwashing and how to stop the latter. Eco-friendly. Sustainable. Carbon neutral. Biodegradable. Responsible. The proliferation of such green language can be seen advertised across many industries in the recent years, from cars and cosmetics to food and fashion. […]