The Rise of Rental


As we learn more about the damaging effect waste is having on our planet, is it time to go rental? The Friday night Blockbuster experience was a cornerstone of a 90s, early 2000s childhood. Stores laid with worn blue carpet, plastic buckets bursting with bags of sweets and popcorn, and rows upon rows of VHS […]

Interview with POOL: Berlin’s community-first fashion rental service

fashion rental

aware_ writer Eliza Edwards sits down with Rune Orloff, the co-founder of POOL: the fashion rental service disrupting Berlin’s fashion landscape. Rune Orloff harbours an insatiable optimism, a sentiment necessary when deciding to establish a fashion rental business during a global pandemic. Before venturing into the rental space, Orloff worked at Mykita, advised companies such […]