The Rise of Rental

rental

As we learn more about the damaging effect waste is having on our planet, is it time to go rental? The Friday night Blockbuster experience was a cornerstone of a 90s, early 2000s childhood. Stores laid with worn blue carpet, plastic buckets bursting with bags of sweets and popcorn, and rows upon rows of VHS […]

Interview with POOL: Berlin’s community-first fashion rental service

fashion rental

aware_ writer Eliza Edwards sits down with Rune Orloff, the co-founder of POOL: the fashion rental service disrupting Berlin’s fashion landscape. Rune Orloff harbours an insatiable optimism, a sentiment necessary when deciding to establish a fashion rental business during a global pandemic. Before venturing into the rental space, Orloff worked at Mykita, advised companies such […]