Sustainability Criteria

How we select our products:

In addition to their sense of aesthetics, all selected brands have one or two things in common: their fundamental desire to reduce their impact on our environment and to create change in their industry. We know that sustainability and consumption do not easily go hand in hand, but in the curation of our products we place great value on selecting brands that have anchored transparency, circular economy and environmental awareness in their brand core.

The products we present are carefully curated and held accountable to at least two of our sustainability criteria:

Fairtrade products guarantee fair and safe conditions for workers and exclude child labor. With prices above the world market level, Fairtrade leads, among other things, to the livelihood of many small farmers and, through the Fairtrade premium, makes it possible to build schools, for example.

Fair & Social can also be production within the framework of a social project, for example a workshop for the disabled.

Durable products are characterized by robust materials and their durability. Thanks to their timeless design and high value, they have a life expectancy that outlives normal product and trend cycles.

Products which are manufactured using low-pollutant or non-pollutant components in production.

Reduction of pollutants through natural ingredients: 

  • Wood products treated with water-based lacquers or biological oils & waxes 
  • Hygiene products on natural basis
  • Textiles dyed with natural plant substances etc.


Products that can be repaired which extends the product’s life.

We work with brands that use materials that have the least possible impact on the planet. These are natural fibers, such as organic cotton, linen and hemp. In addition, there are new innovations that focus on recycled and man-made fibers such as recycled polyester, recycled wool, etc., which reduce dependence on the earth’s natural resources.

The clothing industry and especially the denim industry, uses a huge amount of water to manufacture goods. Processes such as dyeing and coloring fabrics, washing denims, printing designs, all require a huge amount of water. We focus on brands that are reducing the amount of water usage with new innovations or Impact Measuring Systems.

These products have ingredients that are present in or occur in nature which are directly extracted by using simple methods or chemical reactions that can happen naturally using biology. The ingredients do not contain anything synthetic or artificial including colours, flavours or synthetic preservatives.

In production, renewable raw materials are an important factor in the conservation of resources. Some of these raw materials, such as bamboo, linen or hemp, are used in many different ways.

Sustainable packaging is the development and use of packaging that leads to improved sustainability. This includes the increased use of life cycle assessments and life cycle analysis to support the use of packaging that reduces environmental impact and ecological footprint.

  • Specific factors for sustainable packaging design may include:
  • Use of minimal materials – reduced packaging, reduced packaging layers, reduced mass (product to packaging ratio), reduced volume, etc.
  • Energy efficiency, total energy content and consumption, use of renewable energy, use of clean energy, etc.
  • Recycled content – where available and functional. There are special safety considerations for food contact materials, especially when using recycled plastic and paper. Regulations are published by each country or region.
  • Recyclability – recovery value, use of materials that can be frequently and easily recycled, reduction of materials that hinder recyclability of major components, etc.
  • Reusable packaging – repeated reuse of packaging, reuse for other purposes, etc.
  • Use of renewable, biodegradable and compostable materials – when practical and does not cause contamination of the recycling stream.
  • Avoiding the use of materials that are toxic to humans or the environment.

Whether it’s a cause, a specific non-profit organization, or a community, each of these ethical & sustainable brands dedicates a portion of their profits to something more than the brand itself. With every purchase you make, a percentage goes towards a mission they care deeply about. This can be planting a tree or donating to a social project.

Many leading brands in the beauty industry test on animals. Animal testing is often very dangerous and painful, causing the suffering and even death of millions of animals every year. With the Cruelty-Free category, we make sure that none of the products we carry have ever been tested on animals and therefore the manufacturing is free of animal testing.

We select products that are made in Germany (and/or Europe) which reduces the amount of CO2 emissions caused by long routes throughout production and distribution. It also supports artisans, manufactures and the local economy by securing jobs.

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