The Earthy Story

For many years our earth has been trying to catch its breath.

From pollution, destruction of natural land, greenhouse gas emissions, and rising temperatures.

Although we are working on solutions to combat these issues, we are still far away from forming a real climate protection plan.

Climate experts say that the next 18 months will be critical in dealing with the global heating crisis, and other environmental challenges.

We created Earthy, to remind us that through acts of solidarity, we can keep our earth alive.

Along with awareness and re-invention we could have a shot at making it happen.

But let’s tell the full story of Earthy, and how the unfolding of recent global events could be the catalyst in moving us either in the right or wrong direction towards protecting it.

In March 2020 the world got connected on a shared mission: the fight against the novel coronavirus (COVID-19).

Over the past months we have witnessed how the world as we know it has been turned upside down due to the rapid spread of the virus.

It has made us aware of the gaps in our healthcare system. Many countries don’t have enough hospital beds, equipment or knowledge to keep up with patients’ needs.

We realised that our economy is fragile, but that we can come up with solutions when we work together.

However with awareness came re-invention: suddenly things are evolving fast. The way we do politics, the way we work, the way our healthcare system is supported, and education. They’re all being remodeled at high speed during this time of the virus.

This re-invention is made possible through solidarity: people from all over the world are coming together to share their ideas and skills to help each other.

Awareness, re-invention, solidarity.

These are our ingredients to solving this crisis.

Many, including the aware_ team are also seeing this crisis as our wakeup call to make shifts in the way we treat each other and our planet.

The question at the top of our minds is now:

Can we use that same energy of solidarity to fight climate change?

Can we flatten the global warming curve by using the same ‘ingredients’ we are gaining from flattening the coronavirus curve? Awareness, re-invention and solidarity.

Awareness for climate change: it’s already there, but we need more of it. Online initiatives created by Greta Thunberg, like ‘Talks for Future’, are already paving the way for this increased awareness.

Re-invention for climate change: How will we use our resources to put structures in place to help us make the necessary changes? How will we support (or create) startups, initiatives, events, education, and policies which are helping to shape a more sustainable world?

Solidarity for climate change: One of the most important ingredients will be for us to work together. Our individual behaviour, such as what we consume and what our habits are in relation to sustainability, can already make a difference. But we need to work together globally, to make real change happen.

Earthy is grateful for the reset. The past few months it was able to heal some of its ‘wounds’. The smog could lift, the waters could clear.

These things alone should give us enough hope for a better world in the future.

Earthy reminds us that we can tackle difficult problems when we stick together.

Let’s re-unite, re-invent and stay aware. Are you a part of it?

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