Fujitsu and aware_ look back on a successful year of partnership

Together, the two companies have mastered many successful projects

The collaboration continues with many exciting projects – including joint events and podcast episodes by aware_


Berlin, June 22, 2022 – Just over a year ago, Fujitsu entered into a partnership with aware_. For Fujitsu, then as now, it is an “important signal to employees and the market, to underline the company’s commitment to sustainability”.

“With its commitment to aware_ and the sustainable transformation, Fujitsu once again demonstrates the fundamental role that sustainability plays in its respective corporate strategies.” – Kim N. Fischer, Co-Founder of aware_ 

“aware_ is uniquely able to bring together the best people at the best times and places to share thoughts and projects for achieving sustainability in everyday life. The aware_ Summer Party was again the ultimate proof – what a joy and inspiration. You can’t help but have a head full of ideas on the way home.” – Anja Rothe, Business Transformation Manager Manufacturing and Automotive Central Europe at Fujitsu

Award-winning partnership
As part of the global Fujitsu Sustainability Contribution Awards, Fujitsu receives the Fujitsu Way Empathy Award for its partnership and collaboration with aware_. An international jury at Fujitsu has “rated” the joint work as highly valuable – both to further advance the sustainability mindset internally and to jointly enable the implementation of sustainability in the world. This award gives the partnership extreme visibility on the global Fujitsu stage, and thus future project opportunities and topics that go beyond D-A-CH and Europe.

Looking ahead
In June of this year, aware_ co-founder Lena Schrum joined Steffi Brauer, Head of Smart City at Fujitsu, on stage at a conference in Hamburg to talk about the transformation of the mobility industry.

The collaboration with aware_ Chief Awareness Officer Sascha Pallenberg will also continue this year: In addition to two planned podcast recordings for ecozentrisch, he will be a guest at the Fujitsu Booster Summit focusing on people, customer, sustainability curiosity and innovation.

Looking back
Countless joint performances and projects took place: At the aware_ Conference in November 2021, Jörn Nitschmann, Head of CE Manufacturing & Automotive, Fujitsu, gave a keynote on smart stadiums and how they can be a blueprint for a sustainable city. The online conference was attended by over 300 participants remotely.

In December 2021, Fujitsu hosted an aware_ Masterclass on the topic of “Making Sustainability the Core of Your Business”.

Furthermore, Lars Moscherosch, Sales Director Manufacturing & Automotive CE at Fujitsu, was featured in the aware_ Podcast series ecozentrisch in January 2022. Together with Sascha Pallenberg, he talked about the sustainable transformation at Fujitsu addressing, amongst others, UVANCE as well as Fujitsu’s innovations that create trust in society and thereby making the world more sustainable.

Two articles in the aware_ Magazine showcased Fujitsu’s various DX solutions and services, amongst others, for Smart Cities and Smart Sports Venues, for enabling a sustainable society.

A special guest and official partner was Fujitsu at this year’s summer party of aware_ in the new office premises in Marina Marina. With more than 80 colleagues, partners and friends, this afternoon was spent networking, celebrating and introducing aware_’s latest product, the aware_ Academy.

About aware_
The Berlin-based start-up aware_ THE PLATFORM gives companies, politics, business and individuals a schematic overview as well as authoritative impulses on one platform to provide transparency and guidance in sustainability. With the aware_ Academy, the start-up offers a digital training program for employees and interest groups that creates qualitative touch points in the areas of sustainability and change management. http://www.aware-theplatform.com/ 

About Fujitsu 
Fujitsu’s purpose is to make the world more sustainable by building trust in society through innovation. As the digital transformation partner of choice for customers in over 100 countries, Fujitsu’s 124,000 employees work to resolve some of the greatest challenges facing humanity. Their range of services and solutions draw on five key technologies: Computing, Networks, AI, Data & Security, and Converging Technologies, which Fujitsu brings together to deliver sustainability transformation. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 3.6 trillion yen (US$ 32 billion) for the fiscal year that ended on March 31, 2022 and remains the top digital services company in Japan by market share. www.fujitsu.com

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