Five ways to move your business towards a Circular Economy

aware_ partner and digital design company Goodpatch has launched a whitepaper where they present five steps to move a business towards a circular economy More and more initiatives are springing up, the content of which aims to make citizens more environmentally aware and to manage consumerism and review our habits. But there is still a […]

The Future of Cable Tech

cable tech

Recent Market Developments in Cable Tech  In 2009, there were over 30 different types of chargers being used by the average consumer. The most popular of which were the Micro USB (micro-B), Lightning, Mini USB and the USB A. The most commonly used for devices was the Micro USB, Apple users operated their devices with […]

Is Digital Clothing the Future?

digital clothing

Imagine a cleansing of the senses. Noses are exposed to the smell of trees due to programmes of reforestation, the acrid smell of diesel a distant memory. The sense of touch is exposed to organic, natural materials, a far cry from the synthetic substances humans are exposed to today. The taste of fermentation hits the […]

An Innovative Start-up to Transform the Everyday – SXSW Edition

Innovative Start-up

aware_ celebrates the modern-day, innovative start-up, by highlighting 5 new businesses taking part in this year’s SXSW. SXSW, an event held in Texas in March, celebrates the convergence of technology, film, music, education and culture, bringing together professionals from around the world. Innovative World Technologies  Kleiderly (Berlin): the innovative start-up tackling the fast fashion industry  Alina Bassi […]

3 Sustainable Fabrics We Can’t Stop Talking About

sustainable fabrics

The evolution of domestic materials has great historical and cultural significance. The manufacture of materials such a cotton and silk have played a major role in cross continental power struggle, whilst nowadays the necessary development of sustainable fabrics has shifted to explore technological landscapes not defined by land and sea.  Silk, the production of which […]

Materiability – a playground for exploring tomorrow


aware_ talks to Dr. sc. Manuel Kretzer, Director of the Materiability Research Group, about the emerging world of materials and the role that smart materials and biomaterials will play Whether it is recycled plastic from the ocean or organic cotton, the groundbreaking leather substitutes like alter-appa made of polyester and polyurethane, cork, or even apple skin […]

From Fast Food to Slow Food

Slow Food

For the non-profit organization Slow Food, food is considered a “means to life.” aware_ takes a look at how the association is raising awareness, making itself a pioneer in the food sector Over the course of our lives, we eat about 100,000 meals. Today’s mostly industrially produced foods are mass products with a high degree […]

Shop Local!


How regional quality labels and initiatives can make regional enjoyment and local consumption a matter of course More than ever, the slogans “support local” or “shop small” popped up during the Corona pandemic. On Instagram, there is even a feature labeled “support small business” that enables users to link to a local business and share […]

South by Southwest – A Convergent Event


SXSW is an event that celebrates the convergence of technology, film, music, education and culture, bringing together professionals from around the world  For a long time now, sustainability, environmental protection and climate change have no longer been niche topics. The environment is becoming a mainstream issue, the new criterion for good and bad, right and […]

A New Form Of Digital Art: NFTs


Between hype and criticism – aware_ takes a close look at NFTs and examines their sustainability Hardly any other topic is currently being discussed as much as crypto, bitcoin & co. Now another one has joined them: Non-fungible Tokens, or NFTs for short. Since their introduction in 2014, NFTs have become increasingly popular: as a […]