aware_ x german.innovation at SXSW 2022

In cooperation with german.innovation aware_ participates with a Sanctuary Event at South by Southwest (SXSW 2022)

  • SXSW 2022 will take place from March 11 to 20, 2022 in Austin, Texas

  • The theme of the Sanctuary Event is Sustainable Zeitgeist


Berlin, February 3, 2022

Together with german.innovation, aware_ is participating in this year’s SXSW in Austin, Texas. From March 11 to 20, Austin is all about technology, film, music, education, and culture. SXSW is a must-attend event for professionals from around the world. Held annually in March, the event features sessions, music and comedy showcases, film screenings, exhibits, professional development and a variety of networking opportunities. aware_ will be present with a Sanctuary Event. Themed Sustainable Zeitgeist, participants will connect with each other, redefine their consciousness and stimulate this process by bringing together the right people and enriching networking with pioneering conversations.

„We are excited to return to SXSW and the city of Austin in 2022 and to, once again, connect communities, innovators, entrepreneurs and creators across verticals and disciplines. We are thrilled to announce our collaboration with aware_ THE PLATFORM and community at this year’s SXSW: (Re)aligning sustainability with innovation and entrepreneurial activities is, no doubt, of the utmost urgency. aware_ has already proven its expertise and leadership on this journey and will be a great contributor to this year’s event and beyond“, saysClaudia Schwarz, Co-founder & Managing Partner at german.innovation. 

„SXSW’s mission is to help creative people achieve their goals. The event is known for its conferences and festivals that celebrate the convergence of technology, film, music, education and culture. Sustainability and the exchange of innovative pioneers in this field should not be missing. We look forward to facilitating exchange and knowledge transfer with our Sanctuary Event and bringing exciting startups to Austin and maybe even back with us to Europe“, saysKim N. Fischer, Co-founder of aware_. 

For more information about aware_’s participation at SXSW 2022 you can register here.

About aware_
aware_ is the platform for networking and knowledge transfer in the field of sustainability. The aim is to bring together global players, start-ups, experts and creatives from all sectors in order to exchange ideas, inspire each other and jointly create forward-looking impact.  

In total, the Berlin-based start-up aware_ organizes almost 20 hybrid micro-events per year, offers an online magazine, weekly Sustainability News for knowledge transfer and exciting insights from global players in the podcast ecozentrisch with host Sascha Pallenberg. 

About german.innovation 
german.innovation (ginNova GmbH) is a collaborative consulting and networking agency with a focus on internationalization of German innovators, transdisciplinary innovation strategies and implementation of new technologies, founded in Hamburg in summer 2020 by Sanja Stankovic and Claudia Schwarz. The work of german.innovation is not limited to individual economic sectors; however, the use of creative technologies; CleanTech, Sustainability and Social Impact Tech; Smart (Creative) City strategies especially at the interfaces Mobility, CleanEnergy and Big Data as well as the application fields of Artificial Intelligence and Tech Ethics are clear focal points in the selection of projects and partners.   

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Contact: Lena Schrum,

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