aware_ participates in new event format of PREMIUM and SEEK in July

  • Premium Group presents a new concept for a progressive community with its new trend and event platform
  • At the event on July 11 and 12 at Station-Berlin, aware_, PREMIUM and SEEK merge their communities to create synergies and exchange
  • The event will focus on topics such as sustainability, tech, fashion, business, lifestyle and beauty

Berlin, June 28, 2023 – On July 11 and 12, at Station-Berlin, the Premium Group will present a new concept for a progressive community with its new trend and event platform. In doing so, PREMIUM and SEEK focus on a more rigorous curation of promising brands and collections and diverse networking opportunities. An extensive content program of keynote speeches, round tables, live interviews, study presentations and panels on the most important trends will offer two varied and time-efficient days. The focus will lie on topics such as sustainability, tech, fashion, business, lifestyle and beauty.

aware_ is excited to be part of the event and to merge the aware_ Community with that of PREMIUM and SEEK, creating synergies and exchange.


“To curate our topics, our team of experts travels across Europe and exchanges ideas with representatives from across the industry. We listen, research and cure the most important trends for the industry. With aware_, we have found an expert for one of our focus topics – sustainability. We look forward to the exchange and emerging synergies.“ – Anita Tillmann, Co-Founder & Managing Partner, Premium Group

“We are excited to be part of the event in July, as we share PREMIUM and SEEK’s idea that 08/15 trade show formats have no place anymore. (Re-)connection, real emotions and new perspectives are also what aware_ focuses on, not leaving the design out of sight.“ – Kim N. Fischer, Co-Founder, aware_

About aware_ 
aware_ reflects the mission to guide companies on their way to sustainable transformation and to accelerate the Planet Positive agenda through knowledge transfer, best practices, and networking. The digital aware_ Academy, an on-demand learning platform with content from international sustainability experts, educates employees of all knowledge levels on ESG topics and empowers them to actively shape change within the company. The physical aware_ Academy, a uniquely designed, once-a-year invitation-only event, completes the portfolio with the peer-to-peer component of learning with and from each other across industries.

About Premium Group
PREMIUM is a trend and event platform for fashion, lifestyle, and beauty and a strong partner for the industry, showcasing the latest fashion and lifestyle trends. The focus is on the most important trends for the market, selected lifestyle brands, and promising fashion collections. They identify and push market needs, bring the right people together, and create a place for inspiration, freedom, and fun. The portfolio includes the formats PREMIUM, SEEK, the CONSCIOUS CLUB, and a content space for innovation and interaction.

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